My target audience are:
- Rap/Hip Hop lovers, who have a keen interest in this musical genre.
- Individuals aged between 15-24.
- Individuals rated C1, C2 and D on the Jicnars Scale.
- Individuals who are interested in Rap/Hip Hop related news.
- Individuals who are interested in partaking in competitions regarding the genre.
Psychographically, I am aiming my finished magazine at Hedonists and Radicals who are passionate about Rap/Hip Hop music. I would imagine that my target audience would already purchase CD's and MP3 files of Rap/Hip Hop, as well as merchandise such as clothing, small memorabilia and posters, as well as concert tickets to see their preferred artists/bands.
Here, I asked some individuals what they purchase, regarding my magazine's musical genre.
Ola- "I tend to buy posters of rappers that I like, such as Lil Wayne and 50 Cent. I buy concert tickets too. I read VIBE magazine occasionally."
Ksenia- "I buy mp3 files from iTunes, but really prefer to buy CD's."
Seb- "I enjoy listening to heavy rap music, and enjoy reading Hip Hop/Rap magazines such as XXL and The Source, as they feature many of my favourite rappers every week."
How did you attract/address your audience?
Here, I created a video of a member of my target audience's response to this question. Member, Hele, explained what she thought about the techniques I used within the production of my magazine, what she gives credit to, and areas where I could improve on.
Hele claims that she likes my use of font and colour, the layout of my contents page, front cover and double page spread and my imagery, however, on a critical level, she has explained that my contents page is perhaps lacking a more structured layout- adding that using lines and boxes to my contents page would make for a more clear layout, as she believes that without these structural techniques- the layout is somewhat cluttered.
It is safe to conclude that Hele thought that my magazine was of good standard, and from her feedback, I can claim that my magazine has fit the criteria I created for myself, and has successfully worked to form an informal magazine, appropriate to people aged between 15-24, rated C1/C2/D on the Jicnars Scale, and to people who thouroughly enjoy Rap/Hip Hop.
In order to attract my audience, I used techniques in the imagery- such as having my front-cover model smoke a cigarette, to connote a bad attitude and sheer lack of respect for society- and a compete disregard for his own health. I feel that this is relevant to the genre of my magazine, as it is aimed to be informal.
I felt that I was successful in attracting my target audience. When I showed my magazine to a group of 16-18 year old students (who enjoy Rap/Hip Hop music), the overall response was pleasing and positive. All members recognised the genre within the first few seconds of looking at it, and all were able to spot similarities to other Rap/Hip Hop texts such as VIBE and XXL. Many of them liked the front cover text, use of colours which connote power and dominance (often associated with the musical genre I have chosen), and found that the content I had included was of good standard and interest. They enjoyed the connotations I had incorporated into my magazine- such as the dominant representation of stereotypical mixed-race males, the association of smoking and Hip Hop, and the slouched poses and stances which when used alongside the model's outfits- really created a stereotypical image of a Hip Hop star. Other connotations such as power, and dominance were acknowledged from the use of coloured fonts, and font style (blocky fonts).
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